{"title":"Swaddles","description":"\u003cp\u003eHelp your baby feel safe, secure, and settled with our Emotion \u0026amp; Kids swaddles. Soft, stretchy, and designed to mimic the comfort of the womb for a better night's sleep.\u003c\/p\u003e","products":[{"product_id":"white-self-stripe-cotton-wrap","title":"White Self Stripe Cotton Wrap","description":"\u003cp\u003eThe ultimate stretchy wrap for swaddling. Made from our unique construction and in our extra large size of 120 x 120 cm, our self stripe wrap is your go to swaddling wrap, the ultimate baby essential!\u003c\/p\u003e\n\n\u003cp\u003eMade from soft, pure 100% cotton\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Australia\u003c\/p\u003e\n\n\u003cp\u003eCare: Machine Wash \u0026amp; Tumble Dry\u003c\/p\u003e","brand":"Emotion \u0026 Kids","offers":[{"title":"Default Title","offer_id":43485479043161,"sku":"E271100","price":34.95,"currency_code":"AUD","in_stock":true}]},{"product_id":"pink-self-stripe-cotton-wrap","title":"Pink Self Stripe Cotton Wrap","description":"\u003cp\u003eThe ultimate stretchy wrap for swaddling. Made from our unique construction and in our extra large size of 120 x 120 cm, our self stripe wrap is your go to swaddling wrap!\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Australia\u003c\/p\u003e","brand":"Emotion \u0026 Kids","offers":[{"title":"Default Title","offer_id":43485479075929,"sku":"E271110","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/8299\/9641\/files\/e271110_cropped.jpg?v=1782798764"},{"product_id":"pale-blue-self-stripe-cotton-wrap","title":"Pale Blue Self Stripe Cotton Wrap","description":"\u003cp\u003eMeet your new swaddling go-to. The Pale Blue Self Stripe Cotton Wrap from Emotion \u0026amp; Kids is the ultimate stretchy wrap — beloved by parents for its unique fabric construction that holds a snug swaddle without coming undone. Designed in Australia and made in an extra-large 120 x 120 cm size, it gives you all the room you need to wrap with confidence.\u003c\/p\u003e\u003cp\u003eThe subtle self-stripe texture adds a refined, understated look that pairs effortlessly with any nursery aesthetic. Whether it's your first wrap or your fifth, this one earns its place at the top of the pile.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e120 x 120 cm — extra-large for easy, secure swaddling\u003c\/li\u003e\n\u003cli\u003eUnique fabric construction with natural stretch\u003c\/li\u003e\n\u003cli\u003e100% cotton — soft, breathable, and skin-friendly\u003c\/li\u003e\n\u003cli\u003eSubtle self-stripe texture — designed in Australia\u003c\/li\u003e\n\u003cli\u003eA hospital bag must-have and a lasting nursery staple\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA top pick for new parents and a gift that always gets used — the Pale Blue Self Stripe Wrap is as practical as it is beautiful.\u003c\/p\u003e","brand":"Emotion \u0026 Kids","offers":[{"title":"Default Title","offer_id":43485479174233,"sku":"E271120","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/8299\/9641\/files\/346A0050.jpg?v=1782798770"},{"product_id":"messy-wild-flowers-wrap","title":"Messy Wild Flowers Wrap","description":"\u003cp\u003eWild, free, and wonderfully soft — the Messy Wild Flowers Wrap from Emotion \u0026amp; Kids is a newborn everyday essential with a beautifully relaxed floral print. Made from 100% pure cotton, it's breathable, naturally stretchy, and generous in size, making swaddling simple and keeping your baby snug and settled.\u003c\/p\u003e\u003cp\u003eAt 100 x 100 cm, this larger-sized wrap is as versatile as it is lovely — use it as a swaddle, a feeding shade, a pram cover, or lay it flat for tummy time as your little one grows.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100 x 100 cm — generous, larger swaddling size\u003c\/li\u003e\n\u003cli\u003e100% pure cotton — soft, breathable, and skin-friendly\u003c\/li\u003e\n\u003cli\u003eNatural stretch for a snug, secure swaddle\u003c\/li\u003e\n\u003cli\u003eMulti-use: swaddle, feeding cover, pram cover, or tummy-time mat\u003c\/li\u003e\n\u003cli\u003eRelaxed messy wildflower print — effortlessly beautiful\u003c\/li\u003e\n\u003cli\u003eMachine washable for easy everyday care\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTuck it into your hospital bag or wrap it up as a gift — the Messy Wild Flowers Wrap is one of those pieces you'll use every single day.\u003c\/p\u003e","brand":"Emotion \u0026 Kids","offers":[{"title":"Default Title","offer_id":43485479469145,"sku":"E274600","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/8299\/9641\/files\/22-EK-April-HighRes-031.jpg?v=1782798789"},{"product_id":"pale-blue-clouds-wrap","title":"Pale Blue Clouds Wrap","description":"\u003cp\u003eDreamy, soft, and made for snuggling — the Pale Blue Clouds Wrap from Emotion \u0026amp; Kids is a newborn swaddling essential with a whimsical touch. Crafted from 100% soft cotton, its gentle stretch makes wrapping easy while keeping your baby feeling cosy and secure.\u003c\/p\u003e\u003cp\u003eThe sweet cloud print in soft pale blue is designed in Australia and pairs beautifully with the Emotion \u0026amp; Kids cloud clothing and accessories range — perfect for putting together a coordinated, gift-ready look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e75 x 100 cm — ideal newborn swaddling size\u003c\/li\u003e\n\u003cli\u003e100% soft cotton — gentle on delicate skin\u003c\/li\u003e\n\u003cli\u003eStretchy fabric for a snug, secure swaddle\u003c\/li\u003e\n\u003cli\u003eSweet cloud print in pale blue — designed in Australia\u003c\/li\u003e\n\u003cli\u003eCoordinates with Emotion \u0026amp; Kids cloud clothing and accessories\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA sweet gift for a new arrival or a nursery staple you'll reach for every day.\u003c\/p\u003e","brand":"Emotion \u0026 Kids","offers":[{"title":"Default Title","offer_id":43485479501913,"sku":"E277420","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/8299\/9641\/files\/22-EK-April-HighRes-006.jpg?v=1782798795"},{"product_id":"pale-blue-fine-stripe-wrap","title":"Pale Blue Fine Stripe Wrap","description":"\u003cp\u003eClassic, calm, and beautifully soft — the Pale Blue Fine Stripe Wrap from Emotion \u0026amp; Kids is a swaddling staple crafted from 100% cotton. Its fine stripe pattern brings a timeless, understated elegance to your nursery essentials, while the soft, stretchy fabric makes swaddling effortless.\u003c\/p\u003e\u003cp\u003eDesigned in Australia and sized at 75 x 100 cm, it's the perfect companion for newborns who love to feel snug and secure. Mix and match with Emotion \u0026amp; Kids clothing and accessories to complete the look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e75 x 100 cm — ideal newborn swaddling size\u003c\/li\u003e\n\u003cli\u003e100% soft cotton — gentle on delicate skin\u003c\/li\u003e\n\u003cli\u003eStretchy fabric for a snug, secure swaddle\u003c\/li\u003e\n\u003cli\u003eClassic pale blue fine stripe — designed in Australia\u003c\/li\u003e\n\u003cli\u003eCoordinates with Emotion \u0026amp; Kids clothing and accessories\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA wardrobe staple and a thoughtful gift for any new arrival.\u003c\/p\u003e","brand":"Emotion \u0026 Kids","offers":[{"title":"Default Title","offer_id":43485479567449,"sku":"E278020","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/8299\/9641\/files\/22-EK-April-HighRes-002.jpg?v=1782798801"},{"product_id":"fleur-organic-cotton-wrap","title":"Fleur Organic Cotton Wrap","description":"\u003cp\u003eSoft as a whisper and gentle as a bloom — the Fleur Organic Cotton Wrap from Emotion \u0026amp; Kids is the newborn essential every nursery deserves. Made from 100% GOTS-certified organic cotton, it's free from harsh chemicals and perfectly suited to the most sensitive newborn skin.\u003c\/p\u003e\u003cp\u003eAt a generous 100 x 100 cm, this beautifully versatile wrap grows with your baby — from swaddling in the hospital to pram cover, nursing cover, or tummy-time play mat at home.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100 x 100 cm — generous swaddling size\u003c\/li\u003e\n\u003cli\u003e100% GOTS-certified organic cotton\u003c\/li\u003e\n\u003cli\u003eSoft, breathable fabric for year-round comfort\u003c\/li\u003e\n\u003cli\u003eMulti-use: swaddle, pram cover, nursing cover, or play mat\u003c\/li\u003e\n\u003cli\u003eDelicate fleur print — elegant and timeless\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003ePlease note: our organic range is not packaged in the standard Emotion \u0026amp; Kids kraft boxes.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA beautiful addition to any hospital bag or a cherished gift for a new arrival — the Fleur Wrap is as lovely as it is practical.\u003c\/p\u003e","brand":"Emotion \u0026 Kids","offers":[{"title":"Default Title","offer_id":43485494935641,"sku":"O270510","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/8299\/9641\/files\/Image-48.jpg?v=1782799831"},{"product_id":"hummingbirds-organic-cotton-wrap","title":"Hummingbirds Organic Cotton Wrap","description":"\u003cp\u003eWrap your newborn in the gentle embrace of nature. The Hummingbirds Organic Cotton Wrap from Emotion \u0026amp; Kids is a swaddling essential crafted from GOTS-certified organic cotton — soft, breathable, and kind to the most delicate skin.\u003c\/p\u003e\u003cp\u003eAt a generous 100 x 100 cm, this versatile wrap is perfectly sized for swaddling, layering, pram coverage, or creating a snug cocoon that soothes and settles. 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Whether it's heading to the hospital bag or gifted to a new parent, this wrap is as beautiful as it is practical.\u003c\/p\u003e\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eGOTS Certified Organic Cotton — free from harsh chemicals, gentle on delicate newborn skin\u003c\/li\u003e\n\u003cli\u003eGenerous 100 x 100 cm size — perfect for swaddling, even as your baby grows\u003c\/li\u003e\n\u003cli\u003eBreathable muslin weave — regulates temperature to keep baby comfortable all year round\u003c\/li\u003e\n\u003cli\u003eMulti-use versatility — swaddle, pram blanket, nursing cover, or tummy-time play mat\u003c\/li\u003e\n\u003cli\u003eCharming Berries \u0026amp; Butterflies print — a beautiful keepsake and gift-ready design\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePerfect for\u003c\/h3\u003e\u003cp\u003eNewborns and babies up to 12 months. 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